Lately I’ve realised something simple. People do not want to fill out forms anymore. They do not want to wait for emails. They just want to message.
It’s always the same line: “Can I WhatsApp you?” And once the conversation moves there, everything speeds up. Questions get answered faster, decisions get made faster, and the person enquiring feels looked after.
That’s why AI on WhatsApp is becoming such a big deal. Imagine someone messages at 9pm asking about availability, pricing, or whether you cover their area. Instead of waiting until the next day, an AI assistant can reply straight away in a friendly, natural way. It can answer the basics, ask a few sensible questions, and collect the details your team normally has to chase.
The best part is what happens next. When a human steps in, the lead is no longer cold. The conversation is already moving, and the enquiry is already clearer.
What’s happening in America is a preview of what’s coming. Over there, AI voice agents are already being used to speak with businesses in a surprisingly human way, gathering information and moving enquiries forward. And with tools like OpenAI’s ChatGPT Atlas pushing the idea of AI that can take action instead of only chatting, it’s obvious where things are heading. Eventually, this kind of AI-assisted quoting will feel normal in the UK too, and the businesses that are ready will have the advantage.
WhatsApp is not just for quick chats either. With the right setup, it can become a quote request tool. Someone can message “I want a quote” and the AI can gather the key details, scope, location, timeline, photos or drawings, and any budget expectations, then pass everything on internally so the quote stage is quicker and cleaner.
The goal is simple. Be easy to reach, reply fast, and keep conversations moving. WhatsApp is already where customers are, and AI just helps you respond with speed and consistency without burning your team out.
